Habits for a Better World
DURATION
Summer '24 - Spring '26
SKILLS
Project Management, Communications, Quantitative Research, Qualitative Research, Storyboarding
ROLE
Team 1G Lead
COLLABORATORS
Adrienne Agueci, June Nagy, Dr. Kalyan Sasidhar, Sana Fatima Sayyed, Venera Neykov
OVERVIEW
Led international research team exploring climate impact through fashion, food, and technology, conducting generative research across US, UK, Canada, and India.
Research and strategy process:
Team assumptions → Survey (Quant, n~90) → Analysis → 1:1 Interviews (Qual, n=6) → Analysis → Storyboard
Inspired in-person activation, targeting college students to help them build healthier eating habits.
Presentation
Problem: climate change
CHALLENGES
As team leader, facilitating and ensuring all voices were heard.
SURPISES
Different cultures have different symbols of wealth and have different needs.
FAVORITE MOMENTS
Initial team meetings, chatting about our respective cultures and how we interact with food and clothing.
